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Research papers

The contribution of research to corporate and strategic planning

The essence of Volvo's strategic guidelines about people is more a matter of leadership than money. The more one gives, the more one receives in return. People both inside and outside the company must be the two key priorities. The result will be...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Göran Carstedt
June 15, 1985
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Citation

Carstedt, G. (1985a, June 15). The contribution of research to corporate and strategic planning. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-contribution-of-research-to-corporate-and-strategic-planning